The rebooking list: who has quietly stopped coming
Every morning Nita works out each client's own rhythm, spots who is overdue against it, and hands you a short list worth writing to — with the message already drafted.
Nobody announces that they have left. A six-weekly client simply becomes an eight-weekly client, then a memory, and by the time you notice she has been going somewhere else for a season. This is the feature that notices for you.
How she works out the rhythm
Nita takes the gaps between a client's past visits and uses the MIDDLE one, not the average. One holiday-shaped four-month gap would drag an average out of shape and make a regular look fine; the middle gap describes how that person actually behaves. She needs at least two gaps — three visits — before she will say anything, because two visits is a coincidence.
When someone counts as overdue
- The grace period is proportional: a client on a six-week rhythm gets about ten days, one on a twelve-week rhythm gets about three weeks. A fixed 'no visit in 90 days' rule flags your monthly clients far too late and your yearly ones never.
- Urgency rises with how far past the rhythm they are, then stops rising. Someone eleven months late is not more contactable than someone six months late, and letting the number keep climbing would push genuinely recoverable clients off the bottom of your list.
- The list is ordered by urgency weighted by what the client normally spends — because your morning has room for five messages, not fifty.
Using the list
Open Nita (AI) and the list is there for today. Each row shows who, how far past their rhythm, what they usually book, and a drafted message. You send them one at a time — deliberately, because a bulk 'we miss you' blast to forty people is the thing that makes clients unsubscribe. Anyone you write to is not offered again for three weeks, so nobody gets nudged twice in a fortnight by two different people at your desk.
Who is never on it
- Anyone who has opted out of marketing — checked again at the instant of sending, not only when the list was built.
- Anyone with a future appointment already booked.
- Anyone you contacted from this list in the last three weeks.
You press send. Nita draws up the list and writes the message; the sending is yours, and every message that goes out is recorded against the client.