Nita, the AI assistant for salons

A guest opens your page at nine in the evening with a question, and either gets an answer or leaves. Nita answers from your own services, prices, hours and policy — and when they ask about times, she reads the same availability the booking form uses, so she cannot offer a slot that is not there. The times come back as buttons: tap one, leave a name and an email, and the appointment is in your diary. If a deposit is due she sends them to the secure payment page; if the day is full she offers the waiting list.

“Saturday is busy, but I have 11:20 and 15:40 free for a balayage with Sophie — tap one and it is yours.”

On your booking page, for every guest. Free — off until you tick it on.

The phone rings while both your hands are in someone’s hair. Nita picks up in your salon’s name, quotes your real prices and durations, offers genuinely free times and books, moves or cancels the appointment in your diary, then emails the confirmation if we have the caller’s address. She hands the call over when the question is not one she should answer.

“Good afternoon, Polished Nail Studio. A full set is £45 and takes an hour — I have Thursday at two, or Friday morning?”

On your salon phone, on the hours you choose. Priced separately: prepaid minutes, which tick only while she is on a call.

Tell her roughly what it is about — a quiet Tuesday, a new colour service, a bank holiday — and she writes the caption in your language, with hashtags for your trade and your town rather than the global ones that reach nobody. Every word is editable. The same writer drafts email campaigns to a segment you pick, with coupons that expire when you meant them to.

“Tuesday afternoons are quiet this week — £10 off any colour if you can come before 4pm. Message us or book on the link in bio. #blackpoolhair #balayageblackpool”

Nita (AI) → Posts, and Marketing → Campaigns. Credits per use, with the figure on the button before you press it.

Nobody announces they have left. A six-weekly client becomes an eight-weekly one, then a memory. Every morning Nita works out each client's own rhythm from the middle gap between their visits — not the average, which one holiday would distort — and hands you a short list of the ones who are genuinely overdue against their own pattern, ordered by what they are worth, with the message already written. You send them one at a time.

“Emma is 19 days past her usual six weeks — last in for a cut and gloss on 12 June, spends around £75 a visit.”

Nita (AI), first thing. The list is free; writing the message that goes with it costs a few credits, and you see the figure first.

Not a dashboard of the same eleven numbers every morning. At most five lines, and only when there is something to say: today is quiet against your own Wednesdays, there is a fillable hour in Priya's column, money is still uncollected from last week, something is about to run out. When there is too little history to know what normal looks like, she says nothing rather than guessing.

“Today is quiet: 4 in the book against a usual 9, 55% down.” · “A 90-minute gap from 14:00 — still fillable.”

Nita (AI), at the top. Free — it is assembled from your own rows, with no model call at all.

Two separate questions, kept apart: what kind of client is this, and what kind of appointment is this. Her memory of a missed appointment fades over a year, so a client who has come to eight since can earn her way back to nothing — and a Saturday balayage is scored differently from a Tuesday fringe trim, because they cost different amounts to lose. The score is a suggestion and it stays one: you type the deposit, or you leave it.

“Medium risk — person 22, appointment 41. First visit, peak slot, dearer than your average. Consider a deposit — £24 (20%).”

On every booking’s detail page, free, with nothing to switch on and nothing to buy.

A cancellation leaves an hour at two o'clock. Nita ranks who is worth offering it to — the waiting list first, then clients who are due back, then the ones who usually book that service at that time of day — and caps how many people hear about it, because a gap offered to twenty people is a race that nineteen lose. Every offer is then a separate decision you make: she prepares it, you press send. The link takes them straight to that service on that day.

“Kate is on the waiting list for tomorrow and always comes on a weekday afternoon — worth the first ask.”

Nita (AI). Free, and every offer waits for you, on every salon — only sending it as a text costs anything.

Green — she just does it

Reading, drafting, ranking, answering a question about your opening hours. Nothing here changes anything or reaches a client without you seeing it.

Amber — she asks first

Anything that reaches a guest or moves your diary: sending a message, publishing a post, offering a free slot, pricing a deposit to a booking. She prepares it and you press send — every one of them, on every salon. There is nothing to buy that changes this: the tier that used to let three of them go out unattended is gone, and nothing has taken its place.

Red — never, at any price

Charging a card, issuing a refund, deleting a client, changing your prices. Nita does not do these. There is no setting that turns it off and no amount of credit that buys it.