Email campaigns for Canadian salons, sent the way CASL expects
A quiet week is easier to fill when you can write to the people who already like you. Slotora lets you pick a group of clients, write the email or have it drafted, and send it from your salon's name. In Canada it also does the part owners worry about: it leaves out anyone CASL says you may not write to, and it adds the identification and the unsubscribe link the law asks for.
Start your 14-day trialWhat Canada's anti-spam law asks of a salon
Canada's Anti-Spam Legislation treats a promotional email as a commercial electronic message, and you may send one only with the client's consent. Consent can be express — she ticked a box herself — or implied, and for a salon the implied kind usually comes from an existing business relationship: she bought a service or product from you within the two years before the email goes out.
Slotora applies that window for you. When a salon in Canada sends a campaign, an automation, a win-back email or an offer of a freed-up time, a client is included only if she has a visit with you in the last 2 years, or express consent recorded on her card. Everyone else is left out at the moment of sending, not when the list was drawn up, so a client whose last visit slipped past the two years yesterday is not written to today.
Booking confirmations and reminders are not marketing. The law exempts them from the consent rule, though they still have to say who sent them, and Slotora sends them to every client who books.
Who you can write to
Five ready-made groups. Whichever you pick, anyone CASL rules out is dropped when the email goes.
Everyone with an email
Your whole list, less anyone who unsubscribed and anyone outside the two-year window.
Regulars
Clients with three or more visits. The people most likely to book again, and the least likely to mind hearing from you.
New clients
People who found you recently. A second-visit offer lands differently when the first is still fresh in her mind.
Not seen for eight weeks or more
The ones drifting away. Inside the two years you may still write to them, and this is the moment to.
By tag
Any tag you give clients on their cards — bridal, keratin, men's cuts — becomes a group of its own.
Sending a campaign
From an empty week to a sent email, in four steps.
01
Choose the group
Pick one of the five. Clients outside the two-year window, and anyone who unsubscribed, are removed as it sends.
02
Write it, or have it drafted
Type it yourself, or describe the offer and let the AI writer draft it from your own services and prices for 2 credits. Edit until it sounds like you.
03
Check the footer
Every campaign to a Canadian client ends with your salon's name and mailing address, a note that it came through Slotora, and an unsubscribe link.
04
Send
It goes from your salon's name. An unsubscribe takes effect at once, and she is left out of every later campaign and automation.
The lines at the bottom of every campaign
CASL wants every commercial email to identify the sender, give a mailing address and a way to get in touch, and carry an unsubscribe mechanism that costs nothing. Slotora builds the address from the street, city and postal code you saved, with the province read from the postal code. With your own name and street in the brackets, a Halifax salon's line reads: “Sent by [your salon], [your street], Halifax, NS B3H 1A1, Canada, through Slotora.”
Below it sits the unsubscribe link. It works without logging in, and the request is honoured immediately; the law allows up to ten business days, and there is no reason to use them.
Limits worth knowing
Following the law well sometimes means sending to fewer people.
- No express-consent box yet
- A Canadian booking form does not yet ask clients to opt in to marketing. So in practice the two-year window decides: a client who has not visited in two years drops out of your campaigns until she books again.
- Choose email, not SMS
- Every salon's campaign screen shows an SMS channel, but in Canada pick email: no text reaches a Canadian number yet, and even once one does, marketing by text needs a separate consent Slotora does not collect.
- The rule is yours to keep
- Slotora applies the two-year window and the unsubscribe, but a campaign is your commercial message and you are responsible for it. Do not import a bought list and write to it.
- Québec is not open
- Salons in Québec cannot sign up yet, so its own privacy rules are not covered here.
Questions about email marketing and CASL
Can I email every client in my list?
Every client who has visited you in the last two years, or who gave you express consent, and who has not unsubscribed. Slotora leaves the rest out when the campaign is sent.
Are booking reminders covered by CASL?
They are exempt from the consent rule because they confirm or deliver a service the client asked for, but they must still identify your business. Slotora sends them to every client with a booking.
What happens when a client unsubscribes?
She stops receiving campaigns and marketing automations from you at once. Her appointment emails keep coming, because they are not marketing.
Do I pay for each campaign email?
No. Sending email campaigns is part of the subscription. Only an AI-written draft uses credits, 2 per draft, and you see that before you press the button.
Does the two-year window count cancelled bookings?
No. Only a visit that took place counts: a confirmed, arrived or completed booking whose start time has passed. Cancellations, no-shows and booking requests do not renew it.
The law, at the source
Canada's Anti-Spam Legislation, S.C. 2010, c. 23, on the federal Justice Laws site, with the day we read it.
- CASL, sections 1 to 8 — consent and the content of a message (s. 6) — https://laws-lois.justice.gc.ca/eng/acts/E-1.6/page-1.html · Read on
- CASL, sections 9 to 13 — implied consent and the two-year business relationship (s. 10), unsubscribe (s. 11) — https://laws-lois.justice.gc.ca/eng/acts/E-1.6/page-2.html · Read on Current to 2026-10-19 on the day we read it.
Write to the clients who already know you
Pick a group, draft the email, and let Slotora handle who may receive it and what the footer must say.